Google Ads API to stop supporting new Smart Campaign creation

Google is discontinuing the ability to create new Smart Campaigns through its Ads API. This change means advertisers who previously relied on the API for automated campaign setup will no longer have that option for Smart Campaigns. Existing Smart Campaigns created via the API will continue to run and be manageable.

This move signals Google's continued push towards its Performance Max campaign type. For marketers, SEO professionals, and site owners, it reinforces the need to understand and adapt to Performance Max as the primary automated campaign solution within Google Ads. Those who previously utilized Smart Campaigns through the API will need to transition their strategies and potentially their automation workflows to Performance Max or other campaign types to maintain their advertising efforts.