Google Ends Cache-Served AMP Pages In Search

Google has discontinued its practice of serving Accelerated Mobile Pages (AMP) from its cache within search results. Previously, when users clicked on an AMP result, they were directed to a Google-hosted version of the page. Now, searchers will be taken directly to the AMP page hosted on the original website's domain. This change affects how AMP content is delivered, but not its presence in search.

For SEO professionals and site owners, this means that while AMP remains a ranking factor, the direct Google-cached delivery method is no longer in use. Websites utilizing AMP should ensure their own AMP implementations are robust and performant, as Google will now link directly to them. This shift emphasizes the importance of a well-optimized AMP experience on the site's own servers, as users will no longer encounter the Google viewer for these pages.