Google Is AI Mode’s No. 2 Cited Domain, Data Shows

New data indicates that Google itself has become the second most frequently cited domain within AI Mode. This trend is largely attributed to the inclusion of Google-hosted content, specifically Business Profile and Product Knowledge Panel cards, within AI-generated responses. This suggests that Google's own structured data and informational panels are being heavily leveraged by its AI.

For SEO professionals, this highlights the increasing importance of optimizing Google Business Profiles and ensuring accurate, comprehensive data within product knowledge panels. As AI Mode continues to evolve, having well-maintained and information-rich Google-owned assets could significantly influence visibility and citation within AI-generated search results, potentially impacting organic traffic and brand presence.