Google is AI Mode’s No. 2 most-cited domain: Report

A recent analysis of Google's AI Overview feature reveals that Google's own properties are frequently cited as sources, second only to Wikipedia. This trend is particularly noticeable in local and shopping-related queries, where Google Business Profiles and Google Shopping listings are prominently featured. The study suggests that AI Overviews are increasingly integrating Google's existing business and product information directly into their responses.

For SEO professionals, site owners, and marketers, this indicates a growing importance of optimizing content within Google's ecosystem. Businesses, especially those with local services or products, should prioritize maintaining accurate and comprehensive Google Business Profiles and ensuring their product data is well-structured for Google Shopping. The increased visibility of Google's own properties in AI Overviews suggests that a strong presence within these platforms could become even more critical for organic visibility and traffic.