Google’s AI Search Data Is Growing, But The Gaps Remain

Google is expanding the availability of AI search data within Search Console and Merchant Center. This update aims to provide more insights into how users interact with AI-generated search results. However, the current data still lacks crucial details such as individual query performance, specific click metrics, and comprehensive reporting.

For SEO professionals, site owners, and marketers, this development means gaining a partial view into AI search performance. While the increased data is a step forward, the absence of granular information on clicks and individual queries limits the ability to fully optimize content for AI search. Understanding these data gaps is essential for setting realistic expectations and adapting strategies as Google continues to integrate AI into its search experience.