How to Add Products to Your Google My Business Listing, Illustrated

Moz recently published a guide on adding products and services to Google My Business (GMB) listings. The article provides a step-by-step, illustrated tutorial for businesses looking to showcase their offerings directly within their GMB profile. This feature allows businesses to highlight key products or services, including images, descriptions, and pricing, making their GMB listing more informative and engaging for potential customers.

For SEO professionals, site owners, and marketers, leveraging the GMB Products feature is a valuable local SEO strategy. By populating this section, businesses can improve the richness of their GMB profile, potentially increasing visibility in local search results and attracting more qualified leads. It provides an additional touchpoint for customers to learn about a business's offerings without leaving the Google search environment, which can lead to higher engagement and conversions.