How to run a local GEO baseline audit

Search Engine Land recently published guidance on conducting a local GEO baseline audit. This process helps businesses understand their current visibility and accuracy within AI-powered search results. The audit involves checking if AI recommends the business, verifies the correctness of its information, and assesses if competitors are favored in local search before further investment in local SEO strategies.

For SEO professionals and site owners, this audit is crucial for making informed decisions about local SEO efforts. By understanding how AI currently perceives a business, they can identify areas needing improvement in data accuracy, content, or competitive positioning. This proactive approach allows for a more strategic allocation of resources, ensuring that future local SEO investments are targeted and effective in improving AI-driven local search performance.