The Tabloid Technique: How to Easily Land Local Links With Digital PR

Ahrefs suggests that digital PR campaigns can effectively acquire local backlinks by leveraging a "tabloid technique." This approach involves identifying and pitching newsworthy, often sensational, local data points to regional news outlets. Examples include highlighting a state's high lifetime tax burden or a city's poor train punctuality, which local journalists are likely to cover due to their inherent appeal to the local audience. The article implies that these types of data-driven, locally relevant stories are highly effective in generating media attention and subsequent backlinks.

For SEO professionals, site owners, and marketers, this strategy offers a practical method for building a strong local link profile. Local backlinks are crucial for improving local search rankings and increasing visibility within specific geographic areas. By focusing on data that resonates with a local audience and pitching it to local news sources, businesses can gain valuable, authoritative links that signal relevance and trustworthiness to search engines, ultimately driving more targeted local traffic.