Why Google Business Profile address changes can disrupt local rankings
Google Business Profile (GBP) address changes can negatively impact local search rankings, even if the new address is accurate. This occurs because Google's systems may not immediately recognize the updated location, leading to a discrepancy between the business's actual address and its perceived location in Google's index
Brief by Black & Gold SEO · original reporting by Search Engine Land. We summarize and link — full credit to the original publisher.