Why most original data never gets cited

A recent analysis reveals that while original research is uncommon, it significantly boosts AI citations, outperforming other content types by 3.3 times. The study highlights that benchmark studies, in particular, are more likely to be cited by AI compared to other forms of original data. This suggests a preference within AI models for content that provides foundational data and comparative insights.

For SEO professionals and content marketers, this insight underscores the value of investing in original research, especially benchmark studies. Creating content based on unique data not only offers